The Duke saga commenced about four decades ago, in Ludhiana, the fashion hub of Punjab.

Today Duke embraces a complete vertically integrated garment manufacturing plant, with knitting, dying, processing, finishing, mercerizing, compacting, embroidery and printing under one roof. Production facilities are in India.

Duke Fashions (India) Limited pioneered the T-shirt culture, and gradually established several new trends in knitting garments and fabric research. In 1998, Thermal wears were introduced for the first time in India, under the brand name "Neva", by Mr. Nirmal Jain, Younger brother of the founder. Two other group constituents – Venus Garments (India) Limited and Venus cotsyn (India) Limited, Glaze Garments (India) Limited, is headed by Mr. Anil Jain, the youngest of the brothers.

Today Mr. Kuntal Jain, son of the founder, is steering the flagship brand in the new millennium. Thanks to his dynamic Programs, Duke is acknowledged today as the undisputed leader, with a turnover Rs. 65 crores.

Stringent quality control mechanisms punctuate the entire operations and make certain that the final products enjoy true value for money status and first choice of customer in India and abroad as well.

The Company strives to be a good corporate Citizen, with several path-breaking eco-friendly initiatives to minimize pollution, e.g. waste water treatments, use of nature and eco-friendly materials such as dyes and chemicals, and recycling of polyester yarns. The goal, simply stated, is to ensure a “green, unpolluted environment”.