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Ludhiana based Duke Fashions (India) Ltd., a much-favored name in readymade garments, is acknowledged today as the undisputed leader in the industry. The company's values are based on its authentic fashion understanding heritage, dating back to the launch of the brand in 1966. Since then the brand has been further developed, taking influence from the latest international fashion trends, and is now a truly a pure Indian Fashion Brand with pan India presence. Duke Fashions (India) Limited Pioneered the T-shirts culture, and gradually established several new trends in knitting garments and fabric research.
Today Duke is equipped with a complete vertically integrated garments manufacturing plant, with knitting, dyeing, processing, finishing, mercerizing, compacting, embroidery and printing under one roof. DUKE offers full ranges of product which includes, T-Shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories etc. for Men, Women and Kids. Duke new Footwear collection ‘STEP AHEAD’ is the First Premium Footwear Collection for Men’s.
Duke brand is taking on the challenge and opportunity to turn Duke into a global brand. Duke’s mission is to provide Quality Garments with Contemporary Styling at an affordable price range for Premium & Mid-Premium segment and to establish the fact that Duke products are as contemporary as any international brand and to be termed as “Indian Multi-National Brand”. Duke has an unbeatable marketing network comprising of more than 4000 multi brand outlets and more than 360 exclusive stores across major cities in India. Moreover the products are also exclusively placed at big chain stores like Central, Reliance Trends, Reliance Market, Arvind Retail, Easy day, Metro, Best price, Total Superstore, Aditya Birla Retail, Hyper city, Brand Factory etc. and doing online business on Myntra.com, Snapdeal.com, Jabong.com, Flipkart.com, Fashionara.com, Amazon.in, returnfavor.com, www.dukeindia.com.
Duke continues to make products that are value for money and has created loyal customers who will settle for nothing else. Duke USP is “To provide International Quality Garments with contemporary styling at an affordable price range for the masses.”